Conduct government marketing of an IT company and stop a federal agency from competing with it.
Introduced company to key government decision-makers, showcased its value and devised means to increase their distribution.
Crafted strategy of which Members of Congress and agencies to target, tailored messaging to use with each one, and timed when to meet for maximum impact.
Wrote white papers and case studies and organized demonstrations of the IT to show its value proposition.
Worked those relationships to place pressure on the agency to change policy, stop competing with private sector and instead issue contracts for the company's superior performance that also generated cost-efficiencies.
Changed the agency’s policy and increased demand and distribution of company’s IT product.
Obtain authorization to sell product within the Veterans medical facilities across the country
Identified the decision-maker blocking the ability to sell products and met with her and her colleagues repeatedly to educate on the need for product
Targeted Members of Congress and committees of jurisdiction and worked with all of them to exert consistent pressure on the VA to reverse this block
Wrote legislative language to include in House and Senate Veterans Affairs legislation to end this block
Secured Congressional mandate for the VA to purchase products and make available to Veterans